What Are the Risks of Not Building Customer Trust?
Failing to build customer trust can have several negative consequences:
- Low Engagement: Subscribers who do not trust you are less likely to open or interact with your emails. - High Unsubscribe Rates: Distrust can lead to a higher number of people unsubscribing from your mailing list. - Damage to Brand Reputation: If subscribers feel deceived or spammed, they may share their negative experiences, damaging your brand's reputation. - Legal Risks: Non-compliance with email regulations like GDPR can result in legal penalties.