What Steps Are Involved in Cleaning Your Email List?
Cleaning your email list involves several steps. Firstly, identify and remove hard bounces, which are emails that are permanently undeliverable. Secondly, address soft bounces, which are temporarily undeliverable emails. If an email soft bounces multiple times, it may be best to remove it from your list. Additionally, remove inactive subscribers who haven't engaged with your emails for a specified period. Finally, regularly update and validate your list to catch any new invalid addresses.