What Are the Risks of Not Having a Data Backup Plan?
Failure to implement a data backup plan can have severe consequences:
1. Data Loss: Permanent loss of valuable customer data and marketing assets. 2. Operational Disruptions: Interruptions in marketing campaigns and overall business operations. 3. Reputational Damage: Loss of customer trust and potential legal implications due to data breaches. 4. Financial Impact: Costs associated with data recovery efforts and loss of revenue due to halted campaigns.