When it comes to email marketing, there are several key elements that you should consider backing up. These include:
Subscriber Lists: Your audience is your most valuable asset, so ensure that your subscriber lists are always backed up. Campaign Data: This includes the content of your emails, performance metrics, and any A/B testing results. Templates: Email templates can be time-consuming to create, so having a backup can save you time and effort. Forms: Backup the custom forms you use for capturing leads and other customer data.