What Are the Risks of Not Segmenting Your Audience?
Reduced Engagement Rates When emails are not tailored to the specific interests and needs of different segments, recipients are less likely to find the content relevant. This can lead to lower open rates, click-through rates, and overall engagement.
Higher Unsubscribe Rates Generic emails that do not resonate with recipients can lead to increased unsubscribes. When people receive emails that do not address their interests or needs, they may choose to opt-out of your mailing list altogether.
Increased Spam Complaints Irrelevant content can also result in higher spam complaints. When recipients feel bombarded with emails that do not matter to them, they are more likely to mark your emails as spam, which can harm your sender reputation and deliverability.