Several strategies can be employed to reduce downtime in email marketing:
Reliable Email Service Provider (ESP): Choose an ESP with a proven track record of high uptime and robust infrastructure. Regular Maintenance: Schedule regular maintenance during off-peak hours to avoid disrupting your campaigns. Redundancy: Implement redundant systems to ensure that if one server goes down, another can take over. Monitoring: Use monitoring tools to keep an eye on your email systems and get alerts for any potential issues before they become significant problems.