verify email addresses

What are the Risks of Not Verifying Email Addresses?

Not verifying email addresses can lead to several issues:
- High Bounce Rates: Sending emails to invalid addresses increases bounce rates.
- Spam Complaints: Unverified lists may contain spam traps or inactive emails that lead to complaints.
- Lower Engagement: Unverified emails often result in lower open and click-through rates.
- Reputation Damage: Continuously sending to invalid or spammy addresses can damage your sender reputation and lead to blacklisting.
- Increased Costs: Sending emails to invalid addresses is a waste of resources and money.

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