What are the Risks of Not Verifying Email Addresses?
Not verifying email addresses can lead to several issues:
- High Bounce Rates: Sending emails to invalid addresses increases bounce rates. - Spam Complaints: Unverified lists may contain spam traps or inactive emails that lead to complaints. - Lower Engagement: Unverified emails often result in lower open and click-through rates. - Reputation Damage: Continuously sending to invalid or spammy addresses can damage your sender reputation and lead to blacklisting. - Increased Costs: Sending emails to invalid addresses is a waste of resources and money.