Building a quality email list is essential for successful B2C email marketing. Here are some strategies:
Opt-in Forms: Place sign-up forms on your website, blog, and social media channels to capture email addresses. Incentives: Offer discounts, free trials, or exclusive content in exchange for email subscriptions. Contests and Giveaways: Run contests or giveaways requiring participants to enter their email addresses. Purchase Data: Collect email addresses during the checkout process and ask for permission to send marketing emails. Referrals: Encourage existing subscribers to refer friends in exchange for rewards.