1. Use Reliable ESPs: Choose a reputable email service provider (ESP) with robust tracking capabilities and a good reputation for deliverability. This can help reduce issues related to spam filters and link blocking.
2. Optimize for Email Clients: Test your emails across different email clients to ensure they render correctly. Use responsive design and avoid relying heavily on images for tracking.
3. Educate Recipients: Encourage your subscribers to whitelist your email address. Provide instructions on how to do so in your welcome emails or on your subscription confirmation page.
4. Implement UTM Parameters: Use UTM parameters in your email links to track traffic through Google Analytics or other web analytics tools. This provides an additional layer of tracking that is less susceptible to email client issues.