Low email list quality can lead to several issues:
High Bounce Rates: Invalid email addresses can lead to emails bouncing back, affecting your sender reputation. Low Engagement: Irrelevant content can result in low open and click-through rates. Spam Complaints: Sending emails to uninterested recipients can increase spam complaints, jeopardizing your sender reputation. Increased Unsubscribes: Poorly targeted emails can cause recipients to opt-out of your list.