1. Clean Your Email List One of the first steps in rebuilding your reputation is to clean your email list. Remove inactive subscribers, invalid email addresses, and those who have marked your emails as spam. This will help improve your engagement rates and reduce bounce rates.
2. Authenticate Your Emails Ensure your emails are authenticated using SPF, DKIM, and DMARC. Authentication helps ISPs verify that your emails are legitimate, which can improve your deliverability rates.
3. Segment Your Audience Segmenting your audience allows you to send more relevant content to your subscribers. This can lead to higher engagement rates and fewer spam complaints. Use behavioral data, purchase history, and engagement metrics to create targeted segments.
4. Optimize Your Content Ensure that your email content is high-quality and relevant to your audience. Avoid using spammy language and excessive punctuation. Use A/B testing to determine which types of content resonate best with your audience.
5. Monitor Feedback Loops Sign up for feedback loops with major ISPs to receive notifications when subscribers mark your emails as spam. Use this data to identify patterns and make necessary adjustments to your email strategy.