What are the Risks of Using a Poor-Quality Email List?
Using a poor-quality email list can have several negative consequences:
Low Engagement: Emails sent to uninterested or invalid addresses will result in low engagement rates. Increased Spam Complaints: Recipients who did not opt-in may mark your emails as spam, which can harm your sender reputation. Higher Bounce Rates: A high number of undeliverable addresses will increase your bounce rate, affecting your deliverability. Legal Issues: Failing to comply with data protection regulations such as GDPR can result in hefty fines and legal complications.