Maintaining a quality email list involves regular cleaning and updating. Here are some best practices:
Remove Inactive Subscribers: Regularly remove inactive subscribers who haven't engaged with your emails for a certain period. Verify Email Addresses: Use email verification tools to ensure that the addresses on your list are valid and deliverable. Segment Your List: Segment your list based on various criteria such as demographics, past behavior, and preferences to send more targeted and relevant emails. Monitor Engagement: Keep track of key metrics such as open rates, click-through rates, and bounce rates to identify and address any issues promptly.