What are the Risks of Using PDFs in Email Marketing?
While PDFs have many advantages, there are also some risks associated with their use in email marketing:
Compatibility Issues: Although PDFs are widely supported, there can still be compatibility issues with some email clients and devices. File Size: PDFs can be large, leading to longer load times and potential delivery issues. Compress your PDFs to mitigate this risk. Security Concerns: PDFs can be a vector for malware if not handled properly. Always ensure your PDFs are secure and virus-free.