How to Effectively Use PDFs in Your Email Campaigns?
To effectively use PDFs in your email campaigns, follow these best practices:
Create High-Quality Content: Ensure your PDF contains valuable, well-researched information that addresses your audience's needs. Optimize for Mobile: Since many users access emails on mobile devices, ensure your PDFs are mobile-friendly. Clear Call-to-Actions (CTAs): Include clear and compelling CTAs within both your email and PDF to guide recipients towards the desired action. Track Engagement: Use tools to track who opens and interacts with your PDFs to measure effectiveness and refine future campaigns.