Several indicators can signify a damaged brand reputation in email marketing:
High Unsubscribe Rates: If a significant number of recipients are unsubscribing from your email list, it could indicate that your emails are not meeting their expectations. Low Open and Click-Through Rates: Poor engagement metrics could suggest that your audience is not finding value in your emails. Negative Feedback: Receiving negative responses or complaints can be a clear sign that your emails are causing more harm than good. Increased Spam Reports: A rise in spam reports can severely impact your email deliverability and indicate that your emails are unwelcome.