What to Do If Your Brand Reputation is Already Damaged?
If you suspect that your brand reputation has already been compromised, take immediate steps to address the issue:
Identify the Cause: Conduct a thorough analysis to determine the root cause of the problem. This could involve reviewing email content, frequency, and audience segmentation. Apologize and Rectify: If you have made a mistake, own up to it and apologize. Take corrective measures to prevent future issues. Rebuild Trust: Focus on rebuilding trust with your audience by delivering high-quality, relevant content and addressing their concerns promptly. Re-engagement Campaigns: Use re-engagement campaigns to win back inactive subscribers. Offer incentives, seek feedback, and show that you are committed to providing value.