An email pipeline typically consists of the following stages:
Awareness: At this stage, the goal is to introduce your brand and attract potential leads. Emails may include informative content, blog posts, and social proof. Consideration: Here, the focus shifts to educating the leads about your products or services. Send case studies, webinars, and detailed product information. Decision: In this stage, encourage leads to make a purchase. Offer discounts, free trials, and customer testimonials to build trust. Retention: After the purchase, aim to retain customers by sending follow-up emails, feedback requests, and loyalty programs.