Here are the key steps to implement a successful gradual re-engagement campaign:
Segment Your List: Divide your email list into active and inactive subscribers. Craft a Re-engagement Email: Create a series of personalized emails aimed at re-engaging inactive subscribers. These emails should have compelling subject lines and valuable content. Offer Incentives: Provide special offers, discounts, or exclusive content to encourage subscribers to re-engage. Request Feedback: Ask your subscribers to fill out a short survey to understand why they became inactive and what they would like to see in your emails. Monitor and Adjust: Track the performance of your re-engagement campaign and make necessary adjustments based on the results.