Re-engagement emails should be targeted and relevant. Here are some elements to include:
Personalized Content: Use the subscriber's name and tailor the content to their preferences. Clear Call-to-Action (CTA): Encourage them to take a specific action, such as updating their preferences or taking advantage of a limited-time offer. Visual Appeal: Use eye-catching images and a clean layout to grab their attention. Urgency: Create a sense of urgency by highlighting time-sensitive offers or deadlines.