approval processes

What are the Steps in the Approval Process?

While the specific steps may vary by organization, a typical approval process includes the following stages:
Initial Draft: The marketing team creates the initial draft of the email, including subject lines, body content, images, and links.
Internal Review: The draft is reviewed internally by the marketing manager and copywriters for content accuracy and brand alignment.
Design Review: The design team reviews the email layout, images, and visual elements to ensure they are on-brand and mobile-friendly.
Compliance Check: The legal team reviews the email for compliance with relevant laws and regulations.
Technical Review: The IT team checks technical aspects such as tracking codes, links, and deliverability.
Final Approval: Once all reviews are complete, the final version is approved and scheduled for sending.

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