What Are the Steps to Maintain Email List Hygiene?
Here are some steps to effectively maintain email list hygiene:
Verify Email Addresses: Use tools that verify the validity of email addresses at the point of collection. Segment Inactive Subscribers: Identify subscribers who haven't engaged with your emails in the past six months and create a separate segment for them. Send Re-engagement Campaigns: Send targeted emails to inactive subscribers to see if they are still interested in your content. If they do not respond, consider removing them from your list. Monitor Bounce Rates: Regularly check your bounce rates. High bounce rates can harm your sender reputation. Remove addresses that consistently bounce. Eliminate Duplicate Entries: Ensure that your list does not contain duplicate email addresses, which can skew your metrics and annoy recipients. Update Preferences: Allow your subscribers to update their email preferences and frequencies. This keeps them engaged and reduces the chances of them marking your emails as spam.