What Are the Risks of Not Maintaining Email List Hygiene?
Neglecting email list hygiene can lead to several issues:
Lower Deliverability: Poor list hygiene can result in higher bounce rates and spam complaints, which can damage your sender reputation and reduce deliverability. Decreased Engagement: Sending emails to uninterested or inactive subscribers can lower your open and click-through rates. Increased Costs: Many email service providers charge based on the number of subscribers. Keeping inactive or invalid addresses can result in higher costs without any return on investment. Legal Consequences: Failing to comply with regulations like GDPR and CAN-SPAM can result in hefty fines and legal issues.