What Are the Trends in Email Marketing That Creative Agencies Are Following?
Creative agencies stay ahead of the curve by following the latest trends in email marketing. Some of the current trends include:
1. Interactive Emails: Incorporating elements like sliders, quizzes, and surveys within emails to boost engagement. 2. AI and Machine Learning: Using AI and machine learning to automate and personalize email campaigns more effectively. 3. Dark Mode Design: Creating email designs that are compatible with dark mode, which is increasingly popular among users. 4. Video Content: Embedding video content in emails to capture attention and convey messages more dynamically. 5. Minimalist Design: Focusing on clean, minimalist designs that are easy to read and visually appealing.