Improving list management involves several best practices, including:
Regular Cleaning: Periodically remove inactive or outdated email addresses to keep your list healthy. Segmentation: Use data to segment your list based on various criteria such as demographics, behavior, and preferences to send targeted emails. Double Opt-In: Implement a double opt-in process to ensure that you have explicit consent from your subscribers. Engagement Metrics: Regularly monitor your engagement metrics like open rates, click-through rates, and unsubscribe rates to gauge the health of your list.