In the context of email marketing, user intent can generally be classified into three types:
Informational Intent: Users seeking information or knowledge. Emails that cater to this intent might include educational content, how-to guides, and industry news. Navigational Intent: Users looking to navigate to a specific website or page. These emails often contain links to landing pages, product pages, or specific sections of your website. Transactional Intent: Users ready to make a purchase or take a specific action. Emails targeting this intent might include special offers, discounts, and call-to-action (CTA) buttons.