Several factors can influence CPC in email marketing:
Target Audience: The relevance and segmentation of your email list can significantly affect CPC. A well-targeted audience is more likely to engage with your content. Email Design: The layout, visuals, and call-to-action (CTA) buttons can impact the click-through rate, thereby influencing CPC. Content Quality: High-quality, valuable content encourages more recipients to click on your links. Timing: Sending emails at optimal times can increase the likelihood of clicks, reducing CPC. Email Subject Lines: Compelling subject lines can improve open rates and, subsequently, click-through rates.