Training should cover several key areas to be comprehensive and effective:
1. Email Design and Content: Understanding how to create compelling and responsive email designs that engage readers. 2. Segmentation and Personalization: Learning how to effectively segment audiences and personalize content to increase relevance and engagement. 3. Analytics and Reporting: Gaining skills in analyzing campaign performance metrics to make data-driven decisions. 4. Automation Tools: Mastering email marketing automation platforms to streamline processes and improve efficiency. 5. Compliance and Best Practices: Staying informed about regulations like GDPR and CAN-SPAM to ensure ethical and legal email marketing practices.