How to Use Website Analytics to Optimize Email Campaigns?
Website analytics provide invaluable insights into user behavior, which can be used to refine your email marketing strategy. Tools like Google Analytics can help you track which pages are most popular with your audience. This data can guide the selection of content to highlight in your emails, ensuring you are promoting materials that resonate with your subscribers. Additionally, tracking metrics like bounce rates and time on page can help you understand the effectiveness of your content.