Deliverability: Automated tools can check if emails are reaching the inbox or being marked as spam. Content Quality: These tools can analyze the email content for readability, relevance, and personalization. Engagement Metrics: Metrics such as open rates, click-through rates, and conversions can be tracked automatically. Compliance: Ensuring that emails adhere to legal requirements such as GDPR and CAN-SPAM Act. List Health: Analyzing the email list for inactive or invalid email addresses.