Several factors can contribute to inconsistent engagement:
1. Content Relevance: If your email content is not relevant to your audience's needs or interests, engagement will naturally fluctuate. 2. Email Frequency: Sending emails too often or too infrequently can lead to erratic engagement. 3. Subject Lines: The effectiveness of your subject lines can greatly impact open rates. Poorly crafted subject lines may lead to lower engagement. 4. Deliverability Issues: Problems with email deliverability can also cause inconsistent engagement. Emails that land in spam folders are less likely to be opened or clicked. 5. Seasonal Variations: Engagement may vary due to seasonal trends or specific times of the year, such as holidays or special events.