When conducting a competitor analysis, focus on the following aspects:
Frequency: How often do they send emails? Content: What type of content do they include? (e.g., newsletters, promotions, transactional emails) Design: How are their emails designed? Pay attention to layout, images, and colors. Subject Lines: What kind of subject lines do they use? Are they compelling and engaging? Calls to Action (CTAs): What CTAs are they using, and how effective are they? Personalization: Are their emails personalized? How do they address their subscribers? Segmentation: Are they segmenting their lists, and if so, how?