Several factors can lead to low engagement metrics, including:
1. Irrelevant Content: Sending content that does not resonate with your audience. 2. Poor Subject Lines: Subject lines that fail to capture attention. 3. Inconsistent Sending Frequency: Sending emails too frequently or not often enough. 4. Lack of Personalization: Generic emails that do not address the recipient’s specific needs or interests. 5. Technical Issues: Problems like slow-loading images or broken links.