international association of privacy professionals (iapp)

What Best Practices Should Email Marketers Follow to Ensure Privacy Compliance?

To ensure privacy compliance in email marketing, follow these best practices:
Obtain Consent: Always obtain explicit consent from recipients before sending marketing emails. Use clear and transparent opt-in methods.
Provide Opt-Out Options: Ensure that recipients can easily opt-out of receiving future emails. Include an unsubscribe link in every email.
Protect Data: Implement robust security measures to protect the personal data you collect. This includes encryption and secure storage.
Be Transparent: Clearly explain how you collect, use, and store personal data in your privacy policy.

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