What Are Some Key Privacy Regulations Email Marketers Should Be Aware Of?
There are several key privacy regulations that email marketers should be familiar with:
General Data Protection Regulation (GDPR): This EU regulation imposes stringent requirements on how personal data is collected, stored, and used. It also grants individuals rights over their data, such as the right to be forgotten. California Consumer Privacy Act (CCPA): This U.S. state law provides California residents with rights regarding their personal information, including the right to know what data is being collected and the right to opt-out of its sale. CAN-SPAM Act: This U.S. law sets rules for commercial email, including requirements for opt-out mechanisms and prohibitions on misleading subject lines.