What Can Be Done to Mitigate Inconsistent Metrics?
While it may be impossible to eliminate all inconsistencies, there are steps you can take to mitigate their impact:
Use Multiple Tracking Methods: Employ a combination of tracking pixels, link tracking, and server logs to get a more comprehensive view of your email performance. Regular Data Audits: Conduct regular audits of your email metrics to identify and correct any discrepancies. Segment Analysis: Break down your data into smaller segments to identify patterns and inconsistencies. Test Across Email Clients: Ensure that your emails are tested across different email clients to understand how metrics may vary. Educate Your Team: Make sure your team understands the potential for inconsistencies and the importance of using multiple data points for decision making.