inconsistent metrics:

What Can Be Done to Mitigate Inconsistent Metrics?

While it may be impossible to eliminate all inconsistencies, there are steps you can take to mitigate their impact:
Use Multiple Tracking Methods: Employ a combination of tracking pixels, link tracking, and server logs to get a more comprehensive view of your email performance.
Regular Data Audits: Conduct regular audits of your email metrics to identify and correct any discrepancies.
Segment Analysis: Break down your data into smaller segments to identify patterns and inconsistencies.
Test Across Email Clients: Ensure that your emails are tested across different email clients to understand how metrics may vary.
Educate Your Team: Make sure your team understands the potential for inconsistencies and the importance of using multiple data points for decision making.

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