Reducing bounce rates requires maintaining a healthy email list:
1. List Hygiene: Regularly clean your email list to remove inactive or invalid email addresses. 2. Double Opt-In: Use double opt-in methods to ensure that subscribers genuinely want to receive your emails. 3. Email Validation: Use email validation tools to verify email addresses before sending out campaigns. 4. Relevance: Ensure that your content is relevant to your audience to reduce the likelihood of emails being marked as spam.