common web exploits

What Can Marketers Do to Protect Their Campaigns?

To safeguard email marketing campaigns from these exploits, marketers should adopt several best practices:
1. Authentication Protocols: Implement SPF, DKIM, and DMARC to prevent email spoofing.
2. Secure Links: Ensure all links in emails lead to secure, trusted websites.
3. No Attachments: Avoid sending attachments, or use secure file-sharing services.
4. Regular Updates: Keep email marketing software up-to-date to protect against vulnerabilities.
5. Educate Subscribers: Inform subscribers about common threats and how to recognize them.

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