To safeguard email marketing campaigns from these exploits, marketers should adopt several best practices:
1. Authentication Protocols: Implement SPF, DKIM, and DMARC to prevent email spoofing. 2. Secure Links: Ensure all links in emails lead to secure, trusted websites. 3. No Attachments: Avoid sending attachments, or use secure file-sharing services. 4. Regular Updates: Keep email marketing software up-to-date to protect against vulnerabilities. 5. Educate Subscribers: Inform subscribers about common threats and how to recognize them.