How to Analyze the Effectiveness of Data-Driven Email Campaigns?
To measure the success of your data-driven email campaigns, you should track several key metrics:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who complete a desired action, like making a purchase. Bounce Rates: The percentage of emails that could not be delivered. Unsubscribe Rates: The percentage of recipients who opt-out of your email list.