Several factors can contribute to content irrelevance in email marketing:
Poor segmentation: Failing to segment your email list effectively can lead to sending the same content to a broad audience with diverse interests. Lack of personalization: Generic, one-size-fits-all content that does not consider individual recipient preferences or behaviors can feel irrelevant. Outdated data: Using outdated or incorrect data to inform your content can result in messages that do not match the current needs or interests of your recipients. Ignoring feedback: Not paying attention to recipient feedback or engagement metrics can lead to a continued cycle of irrelevant content.