Relevant content offers numerous benefits for your email marketing campaigns:
Increased engagement: Recipients are more likely to open, read, and interact with emails that contain content relevant to their interests. Higher conversion rates: Relevant content can drive recipients to take desired actions, such as making a purchase or signing up for a service. Improved customer loyalty: Providing valuable content can strengthen the relationship between your brand and your recipients, leading to increased customer loyalty and retention. Better deliverability: Engaged recipients are less likely to mark your emails as spam, which can improve your overall email deliverability rates.