Several factors can contribute to a drop in email engagement:
Email Fatigue: Recipients may become overwhelmed by the sheer volume of emails, leading to lower engagement. Irrelevant Content: If the content is not tailored to the recipient's interests, they are less likely to open or engage with the email. Inconsistent Sending Frequency: Sending emails too often or too infrequently can negatively impact engagement. Poor Email Design: Emails that are not visually appealing or not optimized for mobile devices can deter engagement. Deliverability Issues: Emails landing in spam folders or not being delivered at all affect engagement rates.