Several factors can lead to disputes in email marketing:
1. Spam Complaints: When recipients mark an email as spam, it can lead to conflicts between the sender and the email service provider (ESP). 2. Unsubscribes: Disputes may arise if recipients find it difficult to unsubscribe or continue to receive emails after opting out. 3. Data Privacy Violations: Issues can occur if there are breaches in data privacy or if personal information is misused. 4. Content Discrepancies: Disagreements over the quality, accuracy, or appropriateness of email content can lead to disputes. 5. Performance Metrics: Conflicts may arise over the interpretation and reporting of campaign performance metrics like open rates and click-through rates.