disputes

How to Prevent Email Marketing Disputes?

Preventing disputes involves proactive measures:
1. Clear Communication: Set clear expectations with clients and stakeholders about campaign goals, timelines, and deliverables.
2. Compliance with Laws: Ensure compliance with email marketing laws like CAN-SPAM Act, GDPR, and CASL.
3. Transparency: Be transparent about how you collect, store, and use recipients' data.
4. Opt-In and Opt-Out Mechanisms: Implement clear and easy-to-use opt-in and opt-out mechanisms to respect recipients' preferences.
5. Quality Assurance: Regularly review and test email content for accuracy and relevance.

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