Irrelevant Content: If the content of your email does not resonate with your audience, they are less likely to click on your links. Poor Design: Emails that are not visually appealing or hard to navigate can deter users from clicking through. Weak Call-to-Action (CTA): A CTA that is not compelling or is difficult to find will result in fewer clicks. Inaccurate Targeting: Sending emails to the wrong segment of your audience can lead to disinterest and lower engagement. Frequency Issues: Sending emails too frequently or too infrequently can also affect engagement rates.