Several factors can contribute to low engagement in email marketing:
Irrelevant Content: If the content does not meet the interests or needs of the audience, they are less likely to engage. Poor Subject Lines: A weak or misleading subject line can result in low open rates. Inconsistent Sending Frequency: Sending emails too frequently or too infrequently can lead to disengagement. Unoptimized Design: Emails that are not mobile-friendly or have poor design can deter recipients from engaging. Lack of Personalization: Generic emails that do not address the individual preferences of recipients tend to perform poorly.