Several factors contribute to lower trust in email marketing:
Spammy Subject Lines: Subject lines that seem too good to be true or overly promotional. Inconsistent Branding: Emails that do not align with the brandâs usual tone and style. Poor Email Design: Emails that are poorly formatted or contain broken links and images. Irrelevant Content: Sending content that does not match the recipientâs interests or preferences. Overwhelming Frequency: Sending emails too frequently can lead to fatigue and distrust.