There are several reasons why missed alerts might occur in email marketing:
Technical Glitches: Sometimes, technical issues within the email marketing platform can prevent alerts from being sent out or received. Improper Setup: Marketers may not have correctly configured alert settings, leading to missed notifications. Overloaded Inboxes: Alerts may get lost in a cluttered inbox if there are too many notifications being received at once. Human Error: Mistakes in setting up alert thresholds or conditions can cause important notifications to be missed.