How to Use Engagement Segmentation in Your Email Campaigns?
Once you have segmented your audience, you can use this information in various ways to improve your email campaigns:
1. Tailored Content: Send customized content that caters to the specific interests of each segment. 2. Re-Engagement Campaigns: For inactive subscribers, consider sending re-engagement emails to win them back. 3. Exclusive Offers: Reward your most engaged subscribers with exclusive offers or discounts. 4. A/B Testing: Test different subject lines, content, and send times for different segments to see what works best. 5. Feedback Requests: Ask for feedback from your most engaged subscribers to understand what they like and dislike about your emails.