Several factors can contribute to poor conversion rates in email marketing:
Irrelevant Content: If your email content does not resonate with your audience or address their needs and interests, they are unlikely to engage with it. Poor Targeting: Sending emails to the wrong audience or using outdated segmentation can result in low engagement and conversions. Weak Calls to Action (CTAs): If your CTAs are not compelling or clear, recipients may not know what action to take or why they should take it. Bad Timing: Sending emails at the wrong time can lead to them being ignored or deleted, reducing the chances of conversion. Design Issues: Emails that are not visually appealing or mobile-friendly can detract from the user experience and lower conversion rates.